case. study.
José Robles is one of the most charismatic art gallery owners in the spanish art panorama, and therefore his gallery is constantly investing in new talents and artists. The gallery had an old website which didn´t quite communicate what Jose Roblés art gallery really is, it was built several years ago, and it much needed a complete repositioning.

We then got to know the art world a little better, attending several art exhibitions and having long and really nice conversations with José, so that we could present him with the best options for his digital brand image.

After studying the specific needs of this project, a clean and minimal site was proposed, which immediately got José´s full attention and even better, his almost immediate approval. Making use of javascript libraries and some custom code we achieved the desired artistic user experience while focusing on the powerful minimal looks.

A complete ad-hoc CMS was developed at the same time, so that everyone at the gallery´s content and publishing department could make the most out of their brand new website.

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