Rethinking the future of the brand's relation with football fans and clubs.
Manchester United's famous Red Devils fanbase are known for their unquestionable faith in their team. Nomads Agency came up with the challenging task of connecting product, fans and team in a seamless digital experience.
The creative team started with one universal insight: fans performance is as important as the players. It’s not by chance they are called the 12th player. The most passionate deserve the best seat in the house: the front row.
So once the challenge was on the table, I was asked to build the front end of an integrated digital experience, where fans passion will take them closer to their team and the game like never before. Working closely with their digital agency I developed this fluid responsive site, featuring a parallax responsive bootstrap structure and coded on HTML5 & CSS3 standards. I built the whole fluidness and transition script of the site, plus the design for the mobile layout versions of the site.